Recent Belgium study finds EU Ecolabel recognition with the general public (49%) higher than for all other ecolabels in Europe, except the Energy label.

Respondents claimed to make ecological purchases and that ecolabels play an important role in making a considered choice. More than 80% of respondents indicated that they trust the EU Ecolabel, particulary young people. Hence, the EU Ecolabel performed extremely well compared to other ecolabels - see chart. Only the Energy label scored better.